When people choose goods, they tend to trust the recommendation of acquaintances, or a brand that has been used well before, which is a decision built on a relationship of trust. This kind of trust is comparable to a quality certification, which to a certain extent reduces the cost of time and energy needed to screen goods again.
If a brand can eliminate the user's ‘trust concerns’ and build a trusting relationship with them, it means that it can simplify the user's decision-making process, thus increasing the conversion rate and repurchase rate of orders placed. In other words, the more trust consumers have in a brand, the easier it is for them to make a decision to buy.
In a business relationship, the concept of ‘trust’ is a vague one to say the least, as it is not something that can be visualised in data like ping, traffic and conversion. However, there is no denying how important the value of trust really is -- trust is a prerequisite for users to close and repurchase.
From the root of business, whether users have trust in the brand, continue to pay for the product, is the key to the survival of the brand.
Only when consumers have a sense of trust, they will be willing to buy products or services, and more willing to participate in the brand's marketing, and even incarnated as a brand marketing evangelist to embrace the brand.
