Leveraging on Olympic marketing is not about whether or not to play a very new thing, but rather the need to find the point of convergence between the brand and the Olympics, and at the same time with the product, the scene to do a close synergy, rather than hard rubbing hot spots.
Brand offline shops use ‘Olympic culture’ as a label, which can highlight the close connection between the brand and the Olympic spirit, but also amplify the brand's native professional sports genes and storytelling.
By leveraging the influence of the Olympics, brands are able to reach new markets and consumer groups that are usually difficult to reach directly. This is important for expanding market share and strengthening consumer loyalty.
