Counter-intuitive, disrupting the traditional sensory experience

In the retail space, the future concept of scenography often carries a ‘counter-intuitive’ aesthetic perception.

This perception is different from the past and the present, but by disrupting the traditional sensory experience and stimulating the imagination, consumers are transported to never-before-seen scenarios.

In the retail space of the future concept, the old order and laws are challenged and the shape of the space becomes complex.

For example, irregular objects are created, traditional geometric shapes are broken up and reorganised, or surreal elements are used. Dynamism, folding, curved surfaces, plasticity, and uncertainty emerge to form a new spatial order.

In a nutshell, behind the ‘counter-intuitive’ aesthetic perception is an exploration of the unknown, not limited to the old order and laws, but connecting the present and the future with imagination.

Beyond imagination, activating new experiences

People's visions of the future are abstract, but there are also common figurative features, such as mechanical aesthetics, metallic textures, and digital interaction.

Specific objects or elements act as ‘portals’ to guide people through the transition from the conventional material world to the future world, activating new experiences beyond the imagination.

HAUS SHANGHAI's retail space, with its avant-garde installations distributed throughout the space, is highly sci-fi and experimental, bringing the viewer an unprecedented visual impact, as if they have stepped into a real-life version of ‘Westworld’.

The strong contrast between the futuristic mechanical installations, multimedia artworks and natural horses in the same space ultimately creates a surreal environment for consumers.

As a result, the cool machine installations visually create a sci-fi blockbuster scene, full of science fiction and novelty, thus realising an all-round shopping experience and an immersive emotional connection.

In Yirui's view, the mechanical devices, metal texture, and digital images and other figurative objects and elements, the abstract concept of the future, into a real scene that users can perceive.

The future is one of countless forks.

The future is a myriad of divergent paths, full of unknowns and uncertainties that exist only in people's imagination.

The summary of figurative features is but a side portrait of the future conceptual space, but there is no final answer as to how the future will evolve, it can only be outlined through the wild imagination of designers.

It is precisely because of this uncertainty that the future concept of retail space continues to evolve, enriching both content and form, and presenting different styles of expression.

In Penpo Tavern, the interior is coloured in a large area of ocean blue, complemented by cool colours such as black and grey, as if stepping into a futuristic otherworldly world.

The design of the mechanical metal wine rack is not only to satisfy the functionality, but also to extend its role as an artistic embellishment, which brings out the sci-fi feeling in the space scene in the most exquisite way.

With the development of digital technology, unmanned retail seems to gradually become a reality. Its presentation of the future retail concept lies not in the vision but in the form.